Balise

This project entailed designing a property brochure for a new development on a redeveloped airbase. The brief emphasised avoiding military references and instead focusing on elements that would attract young families and outdoor enthusiasts.
To align with these objectives, the graphic elements incorporated concentric rings, which evoke natural motifs and resemble topographical maps, reflecting the project’s connection to the outdoors. Imagery was selected to highlight nature and family-friendly aspects, while a subtle inclusion of airbase elements acknowledged the site's history.
The colour palette was chosen to harmonise with natural themes, featuring forest green and lighter green tones to convey serenity. This choice was complemented by a lighter font selection, enhancing the overall sense of tranquility and appeal.



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