Live Your - Poster Series

This project entailed designing a captivating poster series for a travel expo using off-screen techniques. During the research phase, the concept of travel journals—featuring hand-drawn illustrations of notable landmarks and stops served as inspiration.
This concept was translated into the project by incorporating traditional drawings of landmarks from two distinct travel destinations. These illustrations evoke a sense of wanderlust and encourage exploration, resonating with the target audience's desire to experience these destinations firsthand. Additionally, the typeface was selected to complement the bespoke hand-drawn elements of the posters, ensuring a cohesive and harmonious visual presentation.



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