About

Metal & Thread

This project involved a rebranding of the existing brand "Off Ya Tree" with the objective of enhancing its appeal to the target audience and ensuring consistency across all touchpoints. The rebrand included adopting a new name that reflects both the merchandise and services offered by the brand.
The color palette was inspired by metallic chrome, chosen for its ability to display a range of colors under various lighting conditions. This choice aligns with one of the brand’s core values: embracing uniqueness and irregularity. The graphic elements were crafted to be bold and innovative, resonating with the alternative style of the brand's merchandise.


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