About

Nourished

This project involved developing a brand identity for a startup food charity based in New Orleans. I began by exploring key elements of New Orleans' identity and culture, recognising that the city’s distinctive food culture played a crucial role. The graphic elements were designed to reflect this cultural richness, drawing inspiration from the city's renowned cuisine.
The logo was conceptualised to symbolise the charity’s mission of providing support and assistance, featuring a simple and recognisable design. The colour palette was chosen to reflect the vibrant hues associated with Mardi Gras, a major cultural event in New Orleans. This choice reinforces the brand’s connection to the local community and enhances its visibility.


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